CIENCIAS SOCIALES

Marketing Plans: How to Prepare Them, How to Use Them

Mi�, 02 Feb 2011 12:00:01 GMT

Autor McDonald, Malcolm
Tematica Marketing / CIENCIAS SOCIALES
Editor Wiley

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention paid to the latest developments in marketing. There are s...

Publicidad emocional

Lun, 14 Mar 2011 12:00:01 GMT

Autor L�pez V�zquez, Bel�n
Tematica Publicidad / CIENCIAS SOCIALES
Editor ESIC

La comunicaci�n publicitaria sigue diversos caminos creativos con el fin de conquistar a los consumidores. La publicidad emocional se constituye como una forma eficaz de comunicaci�n que las empresas utilizan para lograr la diferenciaci�n frente a lo...

Making Sense of Data and Information

Mar, 19 Feb 2008 12:00:01 GMT

Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

Managers need to be able to make sense of data and to use it selectively to answer key questions: Why has quality fallen in the last week? Should we subcontract or employ more people? What will consumer demand be in the future? They need to be able t...

Reaching Your Goals Through Innovation

Mar, 19 Feb 2008 12:00:01 GMT

Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

This series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind and are designed to help improve management skills. "Management Extra" can also be ...

Leadership and Management in Organisations

Mar, 19 Feb 2008 12:00:01 GMT

Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

John Kotter of the Harvard Business School is one of a number of experts who believe that organisations are over managed and under led, at least partially because people do not appreciate the differences between management and leadership.We start thi...

Effective Communications: Management Extra

Mar, 19 Feb 2008 12:00:01 GMT

Tematica Management / CIENCIAS SOCIALES
Editor Wiley

The following content was provided by the publisher. What makes communication exciting in our age is the application of new media and the individual empowerment that comes with blogs, wikkis, and mobile technology, in other words our sense of con...

In Defense of Globalization

Mi�, 11 Mar 2009 12:00:01 GMT

Autor Bhagwati, Jagdish
Tematica Management / CIENCIAS SOCIALES
Editor Oxford University Press

In the passionate debate that currently rages over globalization, critics have been heard blaming it for a host of ills afflicting poorer nations, everything from child labor to environmental degradation and cultural homogenization. Now Jagdish Bhagw...

The Business Environment

Mi�, 11 Mar 2009 12:00:01 GMT

Autor Wetherly, Paul
Tematica Management / CIENCIAS SOCIALES
Editor Oxford University Press

The range of core themes - including the diversity of business and the complexity of the external environment - running throughout each chapter of the book emphasise the key point of this subject: the inter-relatedness of business and the environment...

Corporate Responsibility

Mi�, 11 Mar 2009 12:00:01 GMT

Autor Blowfield, Michael; Murray, Alan
Tematica Management / CIENCIAS SOCIALES
Editor Oxford University Press

An array of pedagogical features and online resources take the text beyond the scope of existing corporate responsibility literature, providing much needed support for students. Offers a comprehensive treatment of corporate responsibility with a cle...

Strategic Management

Mi�, 11 Mar 2009 12:00:01 GMT

Autor Haberberg, Adrian
Tematica Management / CIENCIAS SOCIALES
Editor Oxford University Press

The only undergraduate student-focused textbook on strategic management with an emphasis on skills development, promoting skills in critical thinking, analytical rigour and creativity throughout Recent, illustrative examples of what can go wrong ...

Business Research Methods

Mi�, 11 Mar 2009 12:00:01 GMT

Autor Bryman, Alan
Tematica Management / CIENCIAS SOCIALES
Editor Oxford University Press

Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review, to help students get the most out of their reading and build a strong platform for further research Brand new 'student experience' b...

Introduction to Human Resource Management

Mi�, 11 Mar 2009 12:00:01 GMT

Autor Banfield, Paul
Tematica Management / CIENCIAS SOCIALES
Editor Oxford University Press

The combination of an HR lecturer and an HR practitioner author team results in a fusion of academic and practical insights which present the reality of human resource management. This text takes a truly holistic approach to the subject, avoiding th...

Brand Avatar

Mi�, 06 May 2009 12:00:01 GMT

Autor Mesa, Alicia de
Tematica Management / CIENCIAS SOCIALES
Editor Palgrave

Brand Avatar is a look at business and branding strategies within the Internet�s latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cr...

Organizational Stress Management

Mi�, 06 May 2009 12:00:01 GMT

Autor Ashley Weinberg , Cary Cooper , Valerie
Tematica Management / CIENCIAS SOCIALES
Editor Palgrave

Including practical advice on how to conduct a stress audit and how to target stress 'hot spots' within an organization, Organizational Stress Management provides a fresh strategic model for the manager concerned with the negative effects stress can ...

Making Essential Choices with Scant Information; Front-end Decision Making in Major Projects

Lun, 04 May 2009 12:00:01 GMT

Autor Williams, Terry
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

This is an in-depth look at how to improve decisions on major projects at the concept stage, when there is scant information available. The book describes how to evaluate judgemental information. It looks at how scant information can actually be a st...

Essential Quantitative Methods

Lun, 04 May 2009 12:00:01 GMT

Autor Oakshott, Les
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

This book is a concise, accessible, comprehensive introduction to quantitative techniques emphasising business relevance and discussing the challenges of problem-solving in the real world. Coverage includes chapters on Revision Mathematics, Investmen...

How to Brand Nations, Cities and Destinations

Mi�, 06 May 2009 12:00:01 GMT

Autor Teemu Moilanen , Seppo Rainisto
Tematica Management / CIENCIAS SOCIALES
Editor Palgrave

country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This boo...

Management and Organization

Mi�, 06 May 2009 12:00:01 GMT

Autor Linstead, Stephen
Tematica Management / CIENCIAS SOCIALES
Editor Palgrave

Designed to provide a more critical perspective this text is ideal for advanced undergraduate students who want to challenge the preconceptions of the subject area. Highly regarded in its first edition, this text was an instant hit. � A challengin...

Business Management and Environmental Stewardship

Mi�, 06 May 2009 12:00:01 GMT

Autor Staib , Robert
Tematica Management / CIENCIAS SOCIALES
Editor Palgrave

of counting carbon footprints and increased awareness of the effect humans have on the environment, it must be obvious that there is a growing need for environmental aspects to be taught and contemplated within business and management studies. Increa...

Innovation Policies and International Trade Rules

Mi�, 06 May 2009 12:00:01 GMT

Autor Lal, Kaushalesh
Tematica Management / CIENCIAS SOCIALES
Editor Palgrave

findings from data analysis of fifty-one developing countries, this book analyses several national and international factors that have resulted in uneven development of the textiles and clothing industry in the developing world. The findings are furt...

The Satisfied Customer

Lun, 04 May 2009 12:00:01 GMT

Autor Fornell, Claes
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied ...

The Management & Control of Quality,

Mar, 16 Dic 2008 12:00:01 GMT

Autor Lindsay, William M.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Guide your students into quality management today with this definitive market leader and authoritative educational reference. Built upon the strength and proven experience of well-known authors and examiners for the Malcolm Baldrige Award, this tex...

Competency-Based Management

Mar, 14 Abr 2009 12:00:01 GMT

Autor Slocum, John W
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Equip your students with the confidence and management competence to maximize their professional management potential with the latest edition of this unique, competency-based management text. Slocum/Jackson/ Hellriegel's COMPETENCY-BASED MANAGEMENT c...

Business Communication

Mar, 16 Dic 2008 12:00:01 GMT

Autor Merrier, Patricia
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

The new, cutting-edge BUSINESS COMMUNICATION, 7e helps students take their communication skills to a higher level by combining up-to-date technology to enhance learning with stellar content to give them the foundations they need for success in busine...

Statistics for Business and Economics,

Mar, 16 Dic 2008 12:00:01 GMT

Autor Anderson, David
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

This market leading text offers a proven, comprehensive, applications-oriented approach. Written by authors who are highly regarded in the field, the text provides sound methodological development. The discussion and development of each technique is ...

The Management of Strategy

Lun, 04 May 2009 12:00:01 GMT

Autor Ireland, R. Duane
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

THE MANAGEMENT OF STRATEGY: CONCEPTS, 8e, International Edition, provides the most accurate, relevant, and complete presentation of strategic management today. This edition is thoroughly updated to include cutting-edge research and trends that are sh...

Business Strategy: Theory and Cases

Lun, 04 May 2009 12:00:01 GMT

Autor Duane, R.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

The overall approach of Understanding Business Strategy is process-oriented and applied. The authors of this text are known for their attention to detail and the currency of their research. Although the text maintains the same level of academic relia...

Global Stretategic Management

Lun, 04 May 2009 12:00:01 GMT

Autor Peng, Mike
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Discover both sides of international business and how to prepare for the future. "Global Strategic Management, 2/e International Edition", doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic com...

Principles of Human Resource Management

Mi�, 15 Abr 2009 12:00:01 GMT

Autor Snell, Scott
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Introduce your students to all aspects of human resource management as you demonstrate how HR impacts and can empower both individuals and organizations with this market-leading, practical text. Snell/Bohlander's popular PRINCIPLES OF HUMAN RESOURCES...

Business and Professional Ethics for Directors, Executives & Accountants,

Mi�, 04 Feb 2009 12:00:01 GMT

Autor Brooks, Leonard J.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Delivering real-world examples of ethical issues in the workplace, BUSINESS & PROFESSIONAL ETHICS FOR DIRECTORS, EXECUTIVES & ACCOUNTANTS, 5E, INTERNATIONAL EDITION equips students with the strategies needed to make the most ethical decisions possibl...

Managing Effectively

Mi�, 15 Abr 2009 12:00:01 GMT

Autor Williams, Chuck
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Discover how Chuck does management like no one else with the latest edition of Chuck William's compelling Managing Effectively, 4E, International Edition. This captivating text and comprehensive multimedia package help you reach every student in your...

International Management

Mi�, 15 Abr 2009 12:00:01 GMT

Autor Ahlstrom, David
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Unlike other international management texts that tend to be U.S.-centric, Ahlstrom and Bruton's INTERNATIONAL MANAGEMENT, International Edition presents core theories and models from a global perspective. Students are presented with the fundamental t...

New Era of Management

Mar, 14 Abr 2009 12:00:01 GMT

Autor Daft, Richard L.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Give your students the confidence to manage and the ability to lead with innovative solutions in today's rapidly changing business environment. Daft's market-leading NEW ERA OF MANAGEMENT, 9e, International Edition addresses the themes and issues dir...

An Introduction to Management Science

Mar, 16 Dic 2008 12:00:01 GMT

Autor Anderson, David R.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

ASW's INTRODUCTION TO MANAGEMENT SCIENCE: A QUANTITATIVE APPROACH TO DECISION MAKING provides thorough, application-oriented coverage in a very readable writing style. This is the leading text on the market. Simply put, it's a classic! The problem-...

Quantitative Methods for Business, International

Mar, 16 Dic 2008 12:00:01 GMT

Autor Anderson, David R.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed...

Process Management

Mar, 16 Dic 2008 12:00:01 GMT

Autor Wisner, Joel
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Now you can offer your students the coverage of three books in one as PROCESS MANAGEMENT: CREATING VALUE ALONG THE SUPPLY CHAIN balances coverage of Process Management, Operations Management (OM), and Supply Chain Management (SCM). The book present...

Analysis of Investments and Management of Portfolios,

Mi�, 18 Feb 2009 12:00:01 GMT

Autor Brown, Keith C
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Combining solid theory with practical application, ANALYSIS OF INVESTMENTS AND MANAGEMENT OF PORTFOLIOS, 9e, International Edition, helps students learn how to manage their money to derive the maximum benefit from what they earn--now and in the futur...

Principles of Financial & Managerial Accounting

Mi�, 04 Feb 2009 12:00:01 GMT

Autor Reeve, James
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

With a firm understanding of the changing needs of students, PRINCIPLES OF FINANCIAL AND MANAGERIAL ACCOUNTING, 10E International Edition, leads students to accounting mastery using an integrated learning system. Building on the authors' proven appro...

Strategic Management Essentials

Lun, 04 May 2009 12:00:01 GMT

Autor Hill, Charles W.L.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Thorough yet concise, STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authors� market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition. Following the same framework as the larger book, ESSENT...

Principles of Management

Mi�, 15 Abr 2009 12:00:01 GMT

Autor Kreitner, Robert
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

PRINCIPLES OF MANAGEMENT, 11E, INTERNATIONAL EDITION takes a practical, student-oriented approach toward teaching management with an emphasis on current topics, including issues of diversity, ethics, and technology. The student-friendly content featu...

Business Strategy

Lun, 04 May 2009 12:00:01 GMT

Autor Hoskisson, Robert E.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Introduce the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition with the latest edition of Hoskisson/Hitt/Ireland's. This book clearly demonstrates to your students what today's m...

Why Popcorn Costs So Much at the Movies and Other Pricing Puzzles.

Vie, 20 Feb 2009 12:00:01 GMT

Autor B. McKenzie, Richard
Tematica Management / CIENCIAS SOCIALES
Editor Springer

Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices? Why sometimes there are free lunches? Why so many prices end with "9"? Why ink cartridges can cost as much as printers? Why merchants offer sales, c...

Human Resource Management in Public Service Organizations

Lun, 23 Mar 2009 12:00:01 GMT

Autor Beattie, Rona
Tematica Management / CIENCIAS SOCIALES
Editor Taylor and Francis

Human resource management (HRM) is a core element of any service, but especially so in public service organizations, whose employees are often their most valuable resource. However, until now there has been little information readily available in the...

Human Resource Management

Lun, 23 Mar 2009 12:00:01 GMT

Autor David G. Collings; Geoffrey Wood
Tematica Management / CIENCIAS SOCIALES
Editor Taylor and Francis

Drawing on contributions from the leading figures in the field, Human Resource Management provides students with a well grounded and critical overview of the key issues surrounding HRM from a theoretical and practical perspective.

Leadership Risk: A Guide for Private Equity and Strategic Investors

Lun, 18 Ene 2010 12:00:01 GMT

Autor Cooper, David
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

This book is a practical guide for private equity investors. It sets out a framework for understanding, assessing and managing the risks associated with senior management during the due diligence process of an acquisition. This provides an essential ...

Prepare for the Worst, Plan for the Best: Disaster Preparedness and Recovery for Small Businesses

Lun, 02 Mar 2009 12:00:01 GMT

Autor Childs, Donna R.
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Now in its second edition, Prepare for the Worst, Plan for the Best presents you with a structured, time-tested blueprint to help you evaluate your business in terms of its vulnerability and guide you through developing a cost-effective, individualiz...

Managing Hedge Fund Managers: Quantitative and Qualitative Performance Measures

Lun, 18 Ene 2010 12:00:01 GMT

Autor Stavetski, E. J.
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Invaluable insight into measuring the performance of today's hedge fund manager More and more institutional funds and high-net-worth assets are finding their way to hedge funds. This book provides the quantitative and qualitative measures and anal...

Not Everyone Gets A Trophy: How to Manage Generation Y

Lun, 09 Mar 2009 12:00:01 GMT

Autor Tulgan , Bruce
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

This book will frame Generation Y (children born between 1978-1991) for corporate leaders and managers at time when the corporate world is desperate to recruit and retain worked in this age group. It will debunk dozens of myths, including that young ...

Nonprofit Governance: Law, Practices, and Trends

Mi�, 25 Feb 2009 12:00:01 GMT

Autor Hopkins, Bruce R.
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

The fundamentals of law pertaining to the boards of directors of tax-exempt organizations are largely the subject of state nonprofit corporation acts. Nonprofit Organizations Governance provides in-depth coverage and explanation of the law, practices...

Chasing Change: Building Organizational Capacity in a Turbulent Environment

Mi�, 25 Feb 2009 12:00:01 GMT

Autor Thames, Bob
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Robust organizational capacity is a company s potential to apply its skills and resources to accomplish goals and exceed stakeholders expectations. This book provides readers with the ability to diagnose both the drivers of change in their organizati...

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Lun, 09 Mar 2009 12:00:01 GMT

Autor Esty, Daniel
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "...

Equity Asset Valuation Workbook

Mi�, 20 Ene 2010 12:00:01 GMT

Autor Pinto, Jerald... [et al.]
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

A companion workbook for the Second Edition of Equity Asset Valuation In the Second Edition of Equity Asset Valuation, experts Jerald Pinto, Elaine Henry, Thomas Robinson, and John Stowe, fully detail the contemporary techniques used to determine ...

Essentials of Enterprise Compliance

Lun, 02 Mar 2009 12:00:01 GMT

Autor Conway, Susan D
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Governing the Think Factory provides readers with an in-depth look at organizational compliance requirements within three major areas: corporate governance, operational compliance, and global migration/workforce compliance. It then shows how to manag...

Foundations of Energy Risk Management: An Overview of the Energy Sector and Its Physical and Financial Markets

Mi�, 25 Feb 2009 12:00:01 GMT

Tematica Management / CIENCIAS SOCIALES
Editor Wiley

GARP's Fundamentals of Energy Risk Management introduces investors to the basic components and some of the basic terminology used in the energy industry. It covers the commodity cycle, energy use and sources, and various risk types, various energy pr...

Materials Management

Lun, 04 May 2009 12:00:01 GMT

Autor Wiley, John
Tematica Management / CIENCIAS SOCIALES
Editor Jossey Bass

Credit Risk Management In and Out of the Financial Crisis: New Approaches to Value at Risk and Other Paradigms

Lun, 15 Feb 2010 12:00:01 GMT

Autor Saunders, Anthony: Allen, Linda
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

A classic book on credit risk management is updated to reflect the current economic crisis Credit Risk Management In and Out of the Financial Crisis dissects the 2007-2008 credit crisis and provides solutions for professionals looking to better ma...

Mutual Funds: Portfolio Structures, Analysis, Management, and Stewardship

Mi�, 20 Ene 2010 12:00:01 GMT

Autor Haslem, John A. (editor)
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

An authoritative, must-read guide to making more informed decisions about mutual funds Providing a balance of theory and application, this authoritative book will enable you to evaluate the various performance and risk attributes of mutual funds. ...

Venture Capital: Investment Strategies, Structures, and Policies

Lun, 18 Ene 2010 12:00:01 GMT

Autor Cumming, Douglas
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

An essential guide to venture capital Studies have shown that venture capital backed entrepreneurial firms are on average significantly more successful than non-venture capital backed entrepreneurial firms in terms of innovativeness, profitability...

Private Equity: Fund Types, Risks and Returns, and Regulation

Lun, 18 Ene 2010 12:00:01 GMT

Autor Cumming (Editor), Douglas
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

A comprehensive look at the private equity arena With private equity differing from other asset classes, it requires a whole new approach for those trained in more traditional investments such as stocks and bonds. But with the right guidance, you ...

Leveraged Finance: Concepts, Methods, and Trading of High-Yield Bonds, Loans, and Derivatives

Lun, 18 Ene 2010 12:00:01 GMT

Autor Stephen J. Antczak, Douglas J. Lucas,
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

A timely guide to today�s high-yield corporate debt markets Leveraged Finance is a comprehensive guide to the instruments and markets that finance much of corporate America. Presented in five sections, this experienced author team covers topics rangi...

Equity Asset Valuation

Mi�, 20 Ene 2010 12:00:01 GMT

Tematica Management / CIENCIAS SOCIALES
Editor Wiley

A comprehensive look at the equity valuation process With the Second Edition of Equity Asset Valuation, the distinguished team of Jerald Pinto, Elaine Henry, Thomas Robinson, and John Stowe, fully update information associated with this important ...

Private Equity as an Asset Class 2e

Lun, 18 Ene 2010 12:00:01 GMT

Autor Fraser-Sampson, Guy
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Private Equity as an Asset Class, Second Edition draws upon the authors 20+ years in private equity, providing an up to date, practical guide mastering the intricacies of this highly specialist asset class. Aimed equally at investors, professionals a...

Value Investing: Tools and Techniques for Intelligent Investment

Lun, 18 Ene 2010 12:00:01 GMT

Autor Montier, James
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

"As with his weekly column, James Montier's Value Investing is a must read for all students of the financial markets. In short order, Montier shreds the 'efficient market hypothesis', elucidates the pertinence of behavioral finance, and explains the ...

Active Trend Trading: Using the Hawkeye System to Move with the Markets for Optimal Asset Allocation

Mi�, 20 Ene 2010 12:00:01 GMT

Autor Hawkes, Nigel
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Active Trend Trading is designed for the trader/private investor looking for an effective tool for trading successfully in uncertain markets. The book builds on the long-established and popular trend-trading approach by explaining the author�s unique...

Exotic Options and Hybrids: A Guide to Structuring, Pricing and Trading

Mi�, 20 Ene 2010 12:00:01 GMT

Autor Bouzoubaa, Mohamed; Osseiran, Adel
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Toxic waste . . . it is a sad day when derivatives are described as toxic waste. Are these financial products really so, particularly those of exotic nature, or is it in fact people's grasp and usage of them that is the source of toxicity? While the ...

Alchemists of Loss: How modern finance and government intervention crashed the financial system

Mi�, 20 Ene 2010 12:00:01 GMT

Autor Dowd, Kevin K.; Hutchinson, Martin
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

An engaging look at how modern finance almost destroyed our global economy Over the last thirty years, capital markets have been restructured through the tenets of modern finance. This has been enormously profitable for the financial services sect...

Supertrends: Winning Investment Strategies for the Coming Decades

Mi�, 20 Ene 2010 12:00:01 GMT

Autor Tvede, Lars
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

In the wake of the market meltdown, stock market turmoil and a sharp fall in housing prices, investors everywhere are looking for upside. Where will the next bull run come from? In Supertrends: Winning Investments Strategies for the Coming Decades...

The Impossible Advantage: Winning the Competitive Game by Changing the Rules

Lun, 09 Mar 2009 12:00:01 GMT

Autor W�rdemann, Wolfram
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the �best player� in your market � but this is wrong. The Impossible Advantage reveals that success can be achie...

Wealth Management Planning: The UK Tax Principles

Lun, 02 Mar 2009 12:00:01 GMT

Autor Finney , Malcolm James
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Wealth Management Planning addresses the major UK tax issues affecting wealth management planning for both the UK domiciled and non-UK domiciled individual. It explains, with numerous worked practical examples, the principles underpinning the three m...

International GAAP 2009: Generally Accepted Accounting Practice under International Financial Reporting Standards

Lun, 02 Mar 2009 12:00:01 GMT

Autor Ernst & Young
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

This 2009 edition of International GAAP is the only globally focused work on IFRS giving an international consistency of approach unavailable elsewhere. International GAAP 2009 is fully revised and updated in order to: Deal with all new and amended...

Cash CDO Modelling in Excel: A Step by Step Approach

Lun, 18 Ene 2010 12:00:01 GMT

Autor Smith, Darren ; Pamela Winchie
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

This book is an introduction to the modelling of cash collateralised debt obligations (�CDOs�). It is intended that the reader have a basic understanding of CDOs and a basic working knowledge of Microsoft Office Excel. There will be written explana...

Branding Only Works on Cattle : The New Way to Get Known

Lun, 09 Mar 2009 12:00:01 GMT

Autor Baskin, Jonathan Salem
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Most people don�t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little � if anything � to do with consumer behaviour. For examp...

How to Invest in Structured Products: A Guide for Investors and Asset Managers

Lun, 18 Ene 2010 12:00:01 GMT

Autor Bluemke, Andreas
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

This book is essential in understanding, investing and risk managing the holy grail of investments - structured products. The book begins by introducing structured products by way of a basic guide so that readers will be able to understand a payoff g...

Demystifying Exotic Products: Interest Rates, Equities and Foreign Exchange

Lun, 18 Ene 2010 12:00:01 GMT

Autor Tan, Chia
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

In recent times, derivatives have been inaccurately labelled the financial weapons of mass destruction responsible for the worst financial crisis in recent history. Inherently complex and perilous for the ill-informed investment professional they can...

Investing in Emerging Markets: The BRIC Economies and Beyond

Mi�, 20 Ene 2010 12:00:01 GMT

Autor Marr, Julian
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

This book examines emerging markets as both an investment option and opportunity. It first looks at what the world's emerging markets are and how they work as an asset class, explaining what this means in principles and how such economies differ from...

Market Consistency: Model Calibration in Imperfect Markets

Lun, 18 Ene 2010 12:00:01 GMT

Autor Kemp, Malcom
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Achieving market consistency can be challenging, even for the most established finance practitioners. In Market Consistency: Model Calibration in Imperfect Markets, leading expert Malcolm Kemp shows readers how they can best incorporate market consis...

Managing Innovation: Integrating Technological, Market and Organizational Change

Mi�, 25 Feb 2009 12:00:01 GMT

Autor Tidd, Joe
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing...

Advances in Decision Analysis

Mi�, 07 Ene 2009 12:00:01 GMT

Autor Edwards, Ward
Tematica Management / CIENCIAS SOCIALES
Editor Cambridge University Press

By framing issues, identifying risks, eliciting stakeholder preferences, and suggesting alternative approaches, decision analysts can offer workable solutions in domains such as the environment, health and medicine, engineering and operations researc...

Open Source

Mi�, 07 Ene 2009 12:00:01 GMT

Autor Deek, Fadi P.
Tematica Management / CIENCIAS SOCIALES
Editor Cambridge University Press

From the Internet's infrastructure to operating systems like GNU/Linux, the open source movement comprises some of the greatest accomplishments in computing over the past quarter century. Its story embraces technological advances, unprecedented globa...

Leading Strategic Change

Mi�, 07 Ene 2009 12:00:01 GMT

Autor Flamholtz, Eric
Tematica Management / CIENCIAS SOCIALES
Editor Cambridge University Press

Why do some companies continue to be successful while others experience difficulties and even failure? In Leading Strategic Change, Eric Flamholtz and Yvonne Randle demonstrate that the key to long-term organizational success is the ability to adapt ...

Leading in the Top Team

Mi�, 07 Ene 2009 12:00:01 GMT

Autor Bottger, Preston
Tematica Management / CIENCIAS SOCIALES
Editor Cambridge University Press

Business leaders face unique and increasingly complex challenges, right across the organization. There is much demand for new ideas on what kind of contribution is needed from executives - and from those they lead - in the search for responsive and e...

Remaking Management

Mi�, 07 Ene 2009 12:00:01 GMT

Autor Smith, Chris
Tematica Management / CIENCIAS SOCIALES
Editor Cambridge University Press

Debates about the consequences for work practices posed by the rapidly growing transnationalization of business have become increasingly central to management studies, sociology, political science, geography and other disciplines. Remaking Management...

The European Union: Economics and Policies

Mi�, 07 Ene 2009 12:00:01 GMT

Tematica Management / CIENCIAS SOCIALES
Editor Cambridge University Press

The European Union is designed for readers from all disciplines studying the EU, its economics and policies, and the effects of economic integration. Written by a team of internationally recognized scholars, the book covers all major recent develop...

Management

Mar, 14 Abr 2009 12:00:01 GMT

Autor Griffin, Ricky W.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Known for its cutting edge research and examples, Griffin's Management has helped hundreds of thousands of students prepare for careers in business. This highly successful program takes a functional approach to the process of management, with a focus...

Water-Based Tourism, Sport, Leisure and Recreation Experiences

Mar, 26 Feb 2008 12:00:01 GMT

Autor Jennings, Gayle
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

E-Commerce and V-Business

Lun, 18 Feb 2008 12:00:01 GMT

Autor Barnes, Stuart
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

E-Commerce and V-Business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates ho...

Quality:management essentials

Lun, 08 Oct 2007 12:00:01 GMT

Tematica Management / CIENCIAS SOCIALES
Editor Butterworth-Heinemann

From the best-selling quality management author, David Hoyle, "Quality Management Essentials" is the perfect brief, yet authoritative, introduction to the fundamentals of quality management. Quality in organizations, large or small, is achieved ...

International Business

Lun, 18 Feb 2008 12:00:01 GMT

Autor Hadjidakis, Spyros
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is exa...

The Changing World of the Trainer

Lun, 18 Feb 2008 12:00:01 GMT

Autor Sloman, Martyn
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

The Changing World of the Trainer

Operations management in context. Second Edition

Mar, 21 Nov 2006 12:00:01 GMT

Autor Rowbotham, F. et al.
Tematica Management / CIENCIAS SOCIALES
Editor Butterworth-Heinemann

Operations Management in Context is a straightforward and accessible text which provides students with a good grounding in the theory and practise of operations management and its role within organizations. The structure is clear and logical, lead...

Managing Cultural Differences

Lun, 18 Feb 2008 12:00:01 GMT

Autor Moran, Sarah
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

This new edition of a business textbook bestseller has been completely updated. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discus...

Financial Ratios

Mar, 19 Feb 2008 12:00:01 GMT

Autor Bull, Richard
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

Have you ever worried about being expected to understand what finance people are saying when they quote gearing ratios or equity yields at you? Whether you are in a large organization or just starting out on your own you will want to avoid missing so...

Accounting and Business Valuation Methods

Mar, 19 Feb 2008 12:00:01 GMT

Autor Howard, Malcolm
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

This book is intended to appeal to junior accountants who need guidance and practical analytical tools for risk assessment when assessing the credit risk of companies they are doing business with. It will also appeal to students taking modules that c...

Managing in the Next Society

Lun, 18 Feb 2008 12:00:01 GMT

Autor Drucker, Peter
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

Divided into four parts, the book offers searching analysis of the 'information revolution' and the knowledge society it has created. It goes to scrutinize the unprecendented demographic, economic and sociological transforms of recent times to presen...

The Essential Drucker

Lun, 18 Feb 2008 12:00:01 GMT

Autor Drucker, Peter
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

Peter Drucker's wide-ranging book, drawn from his best work, looks at management, the individual and society. He connects these themes of today's world with his usual clear-sighted and far-reaching style to create a work which encapsulates his essent...

The Effective executive

Lun, 18 Feb 2008 12:00:01 GMT

Autor Drucker, Peter
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

The measure of the executive, Peter Drucker reminds us, is the ability to 'get the right things done'. Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive. He identifies five talents as essential to...

Management Challenges for the 21st Century

Lun, 18 Feb 2008 12:00:01 GMT

Autor Drucker , Peter
Tematica Management / CIENCIAS SOCIALES
Editor Elsevier

"Management Challenges in the 21st Century" looks afresh at the future of management thinking and practice. The content revolves around two fundamental issues that are occuring simultaneously: changes in the world economy, and shifts in the practice ...

IEC 61499 Function Blocks for Embedded and Distributed Control Systems Design

Mar, 19 Feb 2008 12:00:01 GMT

Autor Vyatkin, Valeriy
Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

IEC 61499 is the newly adopted standard for distributed control systems and follows on from the IEC 61131 standard for programmable logic controllers (PLC). This book is a practical guide for component-based development of distributed embedded and co...

The Road to Integration

Mar, 19 Feb 2008 12:00:01 GMT

Autor Scholten , Bianca
Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

This handy resource explains how to apply ISA-95 in manufacturing enterprise systems (MES) and vertical integration projects, as well as reveals the most important ISA-95 models and terminology. It is ideal for those just starting out who need to get...

Hitchhiker's Guide to Operations Management

Mar, 19 Feb 2008 12:00:01 GMT

Autor Gifford, Charlie
Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

Do you want to dramatically lower total cost of ownership (TCO) for manufacturing IT architectures and manufacturing, as well as reduce supply chain operational costs? The methodologies and technical applications presented in this first annual ISA-95...

Handbook of International Human Resource Management : Integrating People Process and Context

Mi�, 25 Feb 2009 12:00:01 GMT

Autor Sparrow, Paul
Tematica Management / CIENCIAS SOCIALES
Editor Wiley

Theory of Strategic Management

Lun, 04 May 2009 12:00:01 GMT

Autor Hill, Charles W. L.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integrate cutting-edge research on topics including corporat...

Contemporary Business Report Writing

Mar, 14 Abr 2009 12:00:01 GMT

Autor Kuiper, Shirley
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

CONTEMPORARY BUSINESS REPORT WRITING, 4e, INTERNATIONAL EDITION guides readers step-by-step through the process of creating business reports such as a feasibility studies, business plans, and employee manuals. Starting with writing fundamentals, read...

New Directions in Bioprocess Modeling and Control

Mar, 19 Feb 2008 12:00:01 GMT

Autor Boudreau, Michael A.
Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

If you are a process design, quality control, information systems, or auto-mation engineer in the biopharmaceutical, brewing, or bio-fuel industry, this handy resource will help you define, develop, and apply a virtual plant, model predictive control...

Measurement Uncertainty: Methods and Applications

Mar, 19 Feb 2008 12:00:01 GMT

Autor Dieck, Ronald H.
Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

This book presents engineering students with a comprehensive tutorial of measurement uncertainty methods in a logically categorized and readily utilized format. The new uncertainty technologies embodied in both U.S. and international standards have b...

Measurement and Control Basics

Mar, 19 Feb 2008 12:00:01 GMT

Autor Hughes, Thomas A.
Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

ISA's best selling book on the fundamentals of measurement and control is now even better. Since 1988, Measurement and Control Basics has been used both as a textbook for measurement and control courses and for self-study by hundreds of professionals...

The Condensed Handbook of Measurement And Control

Mar, 19 Feb 2008 12:00:01 GMT

Autor Battikha, N.E.
Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

Provides quick access to ISA symbology, instrument and control valve selection criteria, and conversion guidelines, with sections on analyzers, programmable electronic systems, alarm and trip systems, control centers, enclosures, and engineering docu...

Operations Management

Mar, 16 Dic 2008 12:00:01 GMT

Autor Barnes, David
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

The role of operations management in the 21st century brings with it many complex challenges, not least of which is the international context in which all businesses now operate. The forces of globalization, underpinned by Internet-based technologies...

Skills of Management

Mi�, 15 Abr 2009 12:00:01 GMT

Autor Rees, David W.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Now in its sixth edition, Skills of Management is widely regarded as one of the leading introductions to core business and management skills for both students and professionals. The thoroughly revised and up-to-date chapters explore the theoretical...

Costing

Mi�, 04 Feb 2009 12:00:01 GMT

Autor Lucey, T.
Tematica Management / CIENCIAS SOCIALES
Editor Cengage Learning

Costing gives a thorough understanding of the theory and practice of cost and management accounting. It is particularly suitable for its wide and systematic coverage of the professional cost accounting syllabuses, but is also suitable for introduct...

Alarm Management: Seven Effective Methods for Optimum Performance

Mar, 19 Feb 2008 12:00:01 GMT

Autor Gollifield , Bill R,: Habibi, Eddie
Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

Using seven methods, this book explains how to improve the performance of alarm systems, including benchmarking an alarm system performance against industry best practices, developing an alarm philosophy document, rationalizing alarms, and applying r...

ISA Directory of Automation Products and Services 2007-2008

Mar, 19 Feb 2008 12:00:01 GMT

Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

"The ISA Directory of Automation" contains exhaustive information on manufacturers, manufacturers' representatives, and service companies of automation products and services. The edition provides a convenient desk reference for locating companies tha...

Industrial Data Communications

Mar, 19 Feb 2008 12:00:01 GMT

Autor Thompson , Lawrence M.
Tematica Management / CIENCIAS SOCIALES
Editor Eurospan

Following the boom in networking and data communications advancements throughout industry, this fourth edition of an ISA best-seller gives technical professionals who have little or no background in data communications the knowledge they need to unde...

Inteligencia ecol�gica

Mi�, 29 Abr 2009 12:00:01 GMT

Autor Goleman, Daniel
Tematica Management / CIENCIAS SOCIALES
Editor Kairos, S.A. Editorial

Despu�s de los �xitos de Inteligencia emocional e Inteligencia social, Daniel Goleman introduce el revolucionario concepto de inteligencia ecol�gica: la comprensi�n de los impactos ecol�gicos ocultos y la determinaci�n de mejorarlos. Independientem...

El empleado invisible

Mar, 01 Abr 2008 12:00:01 GMT

Autor Gostick, Adrian
Tematica Management / CIENCIAS SOCIALES
Editor Gesti�n 2000, S.A. Ediciones

Elogio del desorden

Mar, 01 Abr 2008 12:00:01 GMT

Autor Abrahamson, Eric
Tematica Management / CIENCIAS SOCIALES
Editor Gesti�n 2000, S.A. Ediciones

Tales from Facebook

Mi�, 02 Mar 2011 12:00:01 GMT

Autor Miller, Daniel
Tematica Antropolog�a cultural / CIENCIAS SOCIALES
Editor Wiley

Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until no...

Lo peque�o es hermoso

Jue, 26 May 2011 12:00:01 GMT

Autor Schumacher
Tematica Antropolog�a cultural / CIENCIAS SOCIALES
Editor Akal S.A. Ediciones

Traducido a m�s de treinta idiomas, Lo peque�o es hermoso es un vigoroso alegato contra una sociedad distorsionada por el culto al crecimiento econ�mico. Su tesis es que necesitamos una profunda reorientaci�n de los objetivos de nuestra econom�a y nu...

La ilustraci�n. Una gu�a gr�fica

Vie, 28 Ene 2011 12:00:01 GMT

Autor Spencer, Lloyd; Krauze, Andrej
Tematica Antropolog�a cultural / CIENCIAS SOCIALES
Editor Paid�s Ib�rica Ediciones SA

En una �poca en que la humanidad vivi� profundas transformaciones, la Ilustraci�n del siglo XVIII se configur� como un movimiento moral, cient�fico y pol�tico. Intelectuales de Europa y el Nuevo mundo tejieron redes de amistad y desarrollaron y debat...

Estudios culturales. Una gu�a gr�fica

Vie, 28 Ene 2011 12:00:01 GMT

Autor Sardar, Ziauddin; Van Loon, Borin
Tematica Antropolog�a cultural / CIENCIAS SOCIALES
Editor Paid�s Ib�rica Ediciones SA

Los estudios culturales se�alan la aparici�n de una revoluci�n intelectual de gran envergadura que marcar� el nuevo milenio. Pero �qu� son exactamente y c�mo se aplican? Consisten en una disciplina que plantea un enfoque cr�tico radical concebido par...

La gran migraci�n. La evoluci�n humana m�s all� de �frica.

Vie, 15 Abr 2011 12:00:01 GMT

Autor Agust�, Jordi; Ant�n, Mauricio
Tematica Antropolog�a cultural / CIENCIAS SOCIALES
Editor Cr�tica, SA Editorial

Los humanos, los homo sapiens, pertenecemos a un grupo, el de los hom�nidos b�pedos, que se distingui� de otras especies animales por su capacidad para migrar, para abandonar los lugares donde hab�an nacido y asentado, y desplazarse a otros enclaves....

Ingl�s M�dico.

Mar, 07 Sep 2010 12:00:01 GMT

Autor Ribes; Ros
Tematica Pedagog�a / CIENCIAS SOCIALES
Editor M�dica Panamericana Editorial

Hace ya mucho tiempo que el ingl�s se ha convertido en el idioma de la medicina. En su pr�ctica actual, los profesionales de la salud se encuentran en permanente contacto con �l, ya sea para b�squeda y lectura de bibliograf�a o durante su asistencia ...

La tecnologia del orgasmo

Mar, 25 Ene 2011 12:00:01 GMT

Autor Maines, Rachel P.
Tematica Sexologia / CIENCIAS SOCIALES
Editor Milrazones

La tecnolog�a del orgasmo es el producto de una investigaci�n rigurosa que combina un an�lisis de la histeria en la tradici�n m�dica occidental con un examen detallado (incluyendo varias ilustraciones) de los dispositivos utilizados para tratar la �e...