What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers automatically become ethical tourists or is the situation a little more complex than this?
In an attempt to answer these questions, this book explores:
•The ethical dilemmas associated with tourism
•The concerns and motivations of responsible tourists
•The role and importance of values in decision-making